PM at Alan

I solve problems worth solving, both as a PM and as a builder.

I'm Baptiste Hediard. 10+ years of product management: Decathlon, SaaS, Real Estate, B2B, now PM at Alan in charge of the global billing platform. On the side I build and ship: SaaS, games, open-source. I teach a GenAI module at Paris Sorbonne University.

Recent projects

live · 2025–26
M
mine.inkTool
A frugal editor that leaves the pen in your hand and asks powerful questions. · Web · Markdown · BYO keys
Live 2026↗ C
chest.reSaaS
AI-powered qualitative user interviews. · Next.js 15 · Supabase · Stripe
Live 2026↗ S
saisir.aiEdu
Microlearning for Agentic AI, in French. · Next.js · Flutter (in progress)
Live 2026↗ T
thenew.pmGame
Live your first 90 days as a Product Manager. · Web · 120+ cards
Live 2025↗ M
mockkk.studioTool
Animated mockup videos for your apps, in seconds. · Web · WebGL
Live 2025↗ P
Product DriversOSS
Open-source analytics for feature adoption. · Self-host · MIT
Live 2025↗ S
sentiersOSS
A gamified agentic system for writing novels. · Python · Agents
Live 2025↗ M
MCP Real Estate AssistantCase study
Voice-driven property search across CRM + RAG. · MCP · RAG · Voice
Private 2025↗

Teaching

IAE Paris-Sorbonne · GenAI Product Lab

Design, prototype and ship AI products

An executive programme at IAE Paris-Sorbonne: from LLM fundamentals to a working MVP and a first production release, with generative AI. 11 online sessions (30 h) covering design thinking, AI product management, agents & automation, vibe coding and KPIs, then a capstone project defence.

View the module ↗

Research

HEC Paris · MSIE thesis · 2026

Synthetic conversational personas and product teams

A master thesis, quantitative: LLM-generated personas and the perception of their impact on product team dynamics, across roles.

Contact me ↗
 Qualitative study · 2025

Usefulness of synthetic personas for Product managers

A qualitative study with Product Managers: where synthetic personas help in their practice, and where they do not.

Contact me ↗

Now

updated August 4, 2026
Working on A Discovery related to billing at Alan, to better understand our users' expectations and constraints.
Building Mine.ink, a frugal editor that leaves the pen in your hand while asking powerful questions; so GenAI is not sloppy anymore.
Reading Nir Zavaro F*ck the Slides.
Thinking about Weight management when the relationship with food is emotional.
Listening to Romsii, Yung Lean, Philip Glass, Cigarettes After Sex